SMS SEO Intelligence is a private internal tool developed for Scale Model Shop Ltd.

The application connects securely to the company’s Google Ads account using Google OAuth and the Google Ads API. It retrieves advertising performance information, including campaign spend, clicks, conversions and revenue, to help Scale Model Shop identify advertising waste, assess product profitability and prepare reviewed campaign recommendations.

The application is used only by authorised Scale Model Shop staff. It does not make automatic changes to Google Ads campaigns. Campaign suggestions and drafts must be reviewed by an authorised user before any action is taken.